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Marketing The Power of Email List: How to Increase Your Sales By Building a List Ryan Chin / Aug 16, 2021
While it's not the sexiest form of marketing, email remains one of the best ways to increase your sales.
Email lists can be great for understanding your customers because they allow you to customize messages and target different segments.
Even if your email doesn't result in an immediate sale, it reminds customers that you're out there, when they're ready to make that purchase.
You Need an Email List for Your Marketing Strategy
Email subscribers are easier to sell to because they already have some familiarity with your brand. At some point, they joined one of your email lists by making a purchase or opting in to receive your correspondence.
In addition, it remains one of the cheapest ways to advertise.
The cost to send an email is small when you break down the amount per recipient. And the nice thing is that the costs scale well.
The more people that you add to your list, the cheaper it gets to send (per recipient).
Email lists are shockingly cheap to create and maintain.
For $5-10, you can start building an email list of 100-500 subscribers who are interested in what you have to offer.
This is a small investment that'll pay off in the future as people open and read your emails!
When you want to market your content, products, or services, you need a list of interested prospects.
The more you're able to segment your email recipients, the better. You could segment them in many different ways:
- Have they purchased from you before?
- Are they interested in a particular product/service?
- Did they sign-up for a list focused on sales and new products?
- Did they sign-up through your blog (they may be more interested in content than sales)?
You can't target the wrong person with your content and expect them to be interested. If someone is not into what you're sending out, they'll mark your messages spam or unsubscribe from your email list and cause more headaches.
Tips for Building a Successful Email List
Building a successful email list is about more than just collecting emails. It's about building relationships and providing value to your subscribers.
The first step in building a successful email list is to offer something of value to your readers. This could be through a free e-book, discount upsells, or even an invitation to an online webinar. Or, you could allow them to opt-in while making a purchase.
You'll want to create a compelling call-to-action (CTA) button for visitors on your website that will lead them to subscribe for updates and offers from you via email. The CTA should include a compelling benefit or an incentive that encourages people to sign up for the list.
To maximize the number of people that subscribe, you should measure how many people sign-up and regularly test changes (A/B test).
- Change the colors
- Change the text
- Change the size and shape of the button
It's hard to know what's going to get you the most subscribers until you have the numbers to back it up.
The Dos and Don'ts of Building an Email List
Building an email list is a great way to generate leads and build connections with potential customers. It’s not as hard as it seems, but there are some dos and don’ts that you need to consider first in order to make the most out of your email campaigns.
DO:
- Place a way to opt-in to your email lists in multiple places on your site
- Try different ways to get opt-ins (pop-up boxes) and text boxes with buttons (in different places)
- Experiment with different offers - coupons, content, sale notifications, articles delivered to their inbox
DON'T:
- Add people to your email list without them opting-in
- Be too pushy or spammy about your offers
- Send irrelevant emails
Keep People Interested in Your Emails
Emails are often overlooked as an ineffective marketing tool. They can easily be ignored and many people delete them. Emails need to be tailored specifically for the recipients, with a message that is interesting and engaging.
1) Personalized emails: Emails can be personalized by using their name or location in the subject line. This will help make it feel more like a personal email rather than spam. You may also have the email sent from an address tied to a person instead of your company (e.g. so the sender is Lisa Kim, instead of Acme Brand).
2) Use curiosity: Emails should be crafted with questions that leave people wanting more information on what is being offered. This will ignite interest and make them want the person writing the email to keep going with more information about what is being offered.
3) Stay relevant: Avoid sending emails about things that don't pertain to your audience or their interests so they don't feel like you're wasting their time.
4) Write good subject lines: How often do you delete emails just by looking at the subject? If you're like most people, it's pretty often. How else could we make it through all of the emails we receive? Fortunately, there are tools that help you create subject lines that get clicks.
If you're just getting started with email lists, check out Mailchimp (creating email lists) and ConvertKit (creating sign-up forms).
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